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Alternet Music
McCann-Erickson Brazil
Teaser May 2000 Gold Cyber Lion Cannes
Merit One Show Interactive
This teaser was an interesting project because the deadline was insane - 5 days.

The brief was loose. We were building a new portal for Alternet Music. It would be the first portal in Brazil dedicated to alternative music, which in is understood as "experimental music" there.

The flash film navigation centred on a stringed instrument. Every division between strings would call attention to the diversity of sounds and point to the rescue of the Brazilian flavour in music, which is unfortunately less appreciated at home than abroad