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| Laramara Foundation for the Blind McCann-Erickson Brazil |
Minisite | May 2000 | Grand Prix New York Festivals |
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| This was the perfect marriage between the right concept and the right opportunity.
How to emulate the frustration of not being able to see? How to make a mini site to gather funds for this noble cause without recurring to the usual cliches?
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The Laramara foundation gave me carte blanche for this piece and I think the result is very interesting for its simplicity and its overall surreal and funny tone. |
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