Ferrari wanted a makeup on the site. We couldn't change the information architecture too much or add new content. But we could rearrange their content and that's what we did.

Their site had very good content, but completely disorganized. There was no center focus on the site. All the sections had the same weight and we decided that we were going to build an architecture around the car itself.

The design followed a very clean design with minimal interface clutter, so that the cars could shine and fire the dream.