For this pitch, I had to work with their currently information architecture, so there was no room for new sections or different experiences to fulfill a task.

We were redesigning their spring look online, so the colours followed the season’s main colours - mainly greens and yellows. All the navigation would take place in the main bar.

On our first concept, we tried to push for cross-selling items to be displayed as well, so that the flow into the site could be a little more seamless. But that idea didn't bloom because it would be a great departure from the old architecture.

The goal of he site was to seduce and excite the customer about the store's selections, but not to get him to purchase items online. We won that account.