Nike was pitching several agencies to choose the one that would take control of the online experience. Nike was trying to get away from the message of competitiveness and win at all costs and be one of the best to "the important is to have fun, no matter what you do or how you do it".

The pitch was composed of 2 phases. On phase 1,10 agencies were called upon to answer a questionnaire containing several questions in print format. Decided to innovate on the deliverables and conducted a big poll inside Blastradius and connected those answers to the sports each of us did. Fun result.