Aeroplan is the largest company or its sort in Canada. Their new branding objective was to detach themselves from a company that gives free tickets to associates and become the company that helps you achieve your dream.

We decided to create the site around what would populate one's dreams – not just travel tickets -and do it in a way that would show how effortless it was to collect points in your daily life and when you least expect it you already have enough points to redeem a product.

Another art director from Blastradius, Blair Kennedy, had put together most of the main forms and elements that appear under the nav bar, so hes gotta get credit for it.