Text 100 is he biggest PR firm in the world. They were looking to repackage their already existing content online. Unfortunately the content wasn't all that hot.

I believed the site needed a central focal point, something that would draw people in, that would invite them to explore - also I wanted to condense the idea of a PR firm into something more tangible to the masses, and something that PR people would probably look at and think "hum... interesting”.

I've played with the idea of having the portrait of a person intensely staring at the camera, passing a dubious feeling to the user. And the question "what builds a reputation?" and a few answers were displayed. I like the ambiguity on the faces that could represent either respectability or the total opposite. Is she this brave and capable businesswoman or is she sleeping her way to the top?

Strong colours - bold images... trying to make it a little more appealing and interesting and at the same time leave it pretty simple.