This was a simple site for the new Jordan AJX XVII shoes.

The focus was on the shape of the shoe itself, reminiscent of car design. I decided to use the metaphor of the shoe being put through a wind tunnel and incorporate those flowing lines around it.

The site itself was using big close-up imagery, pretty much trying to match the visuals to the treatment a car usually gets in brochures. I had a go at the navigation which wasn’t used in the end but the wind tunnel lines ended up being incorporated in the site.