Philips was a new client for Blast in Holland. They had won the account with a beautiful design that was pretty clean and elegant and hit the client’s needs and now we got into a second planning phase to accommodate the client’s full list of needs and minutia.

It was very rewarding to crack our brains and try to catalogue and organize a gigantic product base into a browsing and search mechanism that would be the most intuitive for the project.

I took a previously designed structure and changed it to reflect the new site structure and navigation we put in place. Things changed considerably. At the end the presented mocks still followed the clean and elegant identity that was familiar enough to the client in order to guide them through the new structure and concept.