Blastradius had build the Nintendo Europe web site over a year ago and we were now entering version 3.0. Nintendo wanted at this point mainly a cosmetic upgrade with some new and revamped areas on the site for the rewarded VIP and Club Members.

Membership levels on the site and on the community is taken very seriously, so we needed to create a pretty differenciated experience for both VIP and Club Members, which was naturally very fun.