Patricia Garcia is a great friend of mine and also an excellent photographer. She was ready to leave anonymity behind and establish a brand for her business.

I tried to convey her work and who she is on her new visual identity. Patricia’s work is extremely joyful without being simple and extremely professional without following trends or being rigid.

The result is some pushed back typographic elements on her stationary and a logo that plays a bit with the imagination – maybe some people would think her name is Tricia? She doesn’t seem to care…