Working with Farfar is such a joy because the team here is absolutle fantastic and talented, and they keep the flame of creativity and wackyness and limit-pushing alive. I have to also thank Nokia N-Gage for being the very best clients one can hope to work with.

Nokia was launching a new version of their gaming phone, and they needed a website that promoted mainly 4 new game titles and the new phone. The priorities were such so that the new phone was introduced slowly into the market.

We've extended the offline campaign with a twist. It was a lot of fun to shoot the restaurant scene in Stockholm, and also treat all the images to get the right animation feel.

The flow of information was very natural, passing from the discovery of the games to the discovery of the new phone and the comparison with the older model. A lot of attention was put to highlight the new phone but not obscure the old one, for it was still being sold and had a bunch of interesting features that were unique to it.

Later on 2 more sites that explained some new features and teased people to engage into the play were attached to this original site. The site was localized into around 20 languages, which proved to be a great exercise in planning on the part of the Farfar team.