The missions site was an environment to pull people to check out another feature of the N-Gage phone in a funny and curious way.
Again, thanks to the amazing team and client, we were able to devise a story centred around 5 missions that needed to be completed in order to gain access to the information about the new feature, called Arena Launcher. |  |
So the idea was to create some absurd situations and ask people for their participation, which would always end up in some crazy unfolding of the storyline, and then move them along to the more technical side of this new feature.
Again, the photo shoot was a blast and the actors really brought the concept to live on their own. |