Pathway to Glory was the biggest launch for the N-Gage platform ever and the online efforts were divided into phases, first few to tease followed by the delivery of assets to the public, and finally a full-blown portal site of all things PTG.
We created a great portal with flexibility for a lot of information and allowed for individual countries to update and manage their own local info and integrate it into the site instantaneously.
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Another great feature of the site was the creation of a huge encyclopedia of game assets, from visuals to objets to tips and tricks to maps... all to make the die-hard fan never want to log off.
Parts of the site were translated into 4 different languages and the whole marketing effort was backed up by a huge interactive banner campaign and email newsletters.
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