The main purpose was to get people interested in the Snakes game by focusing on the main concept for the campaign, which was the spread of snakes game, the unexplained "outbreak" phenomenon. After users downloaded the application, they would "scan" their fingerprints on their phone screens and the reader would tell your future.

The most interesting part was to actually personalise the application to pull a prank on a friend. The user would be able to personalise how the reader would behave and what it would "predict" for his friend's future, and then pass it forward.

It was the first time a little mobile application was created with such technical difficulties of creating a new executable according to personalisation settings, packaging it and sending it away on bluetooth.