What can I say about Gringo? This is the website of my new agency. Following the idea that we need to practice what you preach, we've devised a video-card that is sent to one's boss in order to remind him what a loser he is.

Naturally the script voices a lot of my own and my team's frustrations when working in a big agency environment. I have to say it was great to go through that mental exercise!

The site was extremely successful at what it intended: to give people a way to get back at their "bad" bosses while allowing Gringo to enter the web advertising scene and make a mark with a lot of attitude. It's funny to watch the power of a viral piece... it all of a sudden had thousands of links a day without any sort or marketing action around it. Vive la Web!