Africa is a kick-ass Brazilian agency who does not enter any work into any advertising festivals. But at the same time, they sponsor part of the biggest one of them, the Film section of the Cannes Advertising Festival.

To celebrate that event, we've created together with the creative folks at Africa a "virtual auditorium" where users can reserve their seats, watch all the commercials and respond to them, though clapping, booing or recording their own message.

The cool thing is that some of Africa's people are seated in the audience. Depending where you sit, you can hear people's comments after each movie. And whoever comes after you will hear your comments. It's a real theatre! With real Brazilian debauchery!